Snow Fall

"[2] The article became highly influential among online journalism circles, with many other publications attempting similar multimedia features and even coined an industry term, "to snowfall.

"[3] In a Q&A with New York Times readers published the day after "Snow Fall"’s launch, Branch described how the story evolved beyond a traditional news article.

[5] Digital Designer Andrew Kueneman said that running a full-screen piece with various media required the newspaper to publish outside of its typical content management system.

"[6] Poynter's Jeff Sonderman explained that a flyover animation transported the reader to the mountains and ski areas where the story takes place.

"Graphics Editor Jeremy White gathered LIDAR elevation data and satellite imagery for the terrain, created a virtual model and then generated the animation," Sonderman detailed.

"[1][8] The feature inspired the Times to appoint Sam Sifton "Snowfaller in Chief," expanding multimedia narratives in the newsroom in the tradition of '"Snow Fall".

John Branch accepting the Peabody Award in 2013.