According to Nielsen Media Research, the episode was seen by an estimated 2.77 million household viewers and gained a 1.8/5 ratings share among adults aged 18–49.
Dana (Constance Zimmer) contacts Ari (Jeremy Piven) about their deal with Billy (Rhys Coiro), who wrote an incomprehensible script set in a farm in 2075, heavily deviating from the original book.
The episode was written by series creator Doug Ellin and story editor Ally Musika, and directed by Ken Whittingham.
With Walsh taking some drastic liberties with the screenplay for the latest project, "Lost in the Clouds," Ari has to scramble the best of his obnoxious spinning charm to set things right.
"[4] Alan Sepinwall wrote, "I know it's just masochism to expect anything else from the show by now - wish-fulfillment is what they do, and the only thing they're interested in doing - but I'm barely even amused by Ari's plate-spinning anymore because I know nothing's going to get broken.
"[6] Trish Wethman of TV Guide wrote, "Entourage delivered a slam dunk with an episode that was fast-paced, funny and well crafted.
"[7] Paul Katz of Entertainment Weekly wrote, "After several stand-alone episodes, Entourage returned to the land of scripts, studios, and Wally Balls.
"[9] Anna Faris submitted this episode for consideration for Outstanding Guest Actress in a Comedy Series at the 60th Primetime Emmy Awards.