It is these two markets — Finnish package holiday tourists from provincial airports headed for Mediterranean destinations with intermediate stops in Helsinki, and Central European tourists bound for holiday destinations in the north of Finland — that Snowbird decided to concentrate on.

[13] The founding of a new airline in the midst of the continuing economic uncertainty in Europe was met with skepticism within parts of the aviation community.

[9] According to CEO Marja Aalto, the FCCA decision has hampered the company's efforts to find financial backers in Finland and they are now looking toward attracting foreign capital.

[17] Snowbird insisted on providing quality service both on board the flights and on the ground and dissociates itself from low cost carrier business model.

[8] The company planned to employ predominantly domestic workforce, citing the high level of professionalism in Finnish aviation.