[4] The official music video for "Snowchild" was first announced by the Weeknd, through his various social media platforms, shortly before its release on July 22, 2020.
[7] It was described by journalists as "A Dark Trip Down Memory Lane", as it showcases Tesfaye's different looks and the general atmosphere of his music throughout the six main stages of his career.
He is then shown walking in a snowy Toronto and then in a neon-filled Japan, where he's then dragged down into Hollywood, where he is confronted by the mysterious man from the Beauty Behind the Madness music videos.
After burning money at a fire barrel, he then transforms into a colony of bats and then ends up back in the desert, as the character he portrays in the After Hours music videos.
With a somber look on his face, he then goes into the city and sees himself beginning the events of the "Heartless" visual, with the video then ending and Tesfaye being stuck in a state of purgatory.