Snowdog Art Trails

In addition to large fibreglass Snowdogs, the exhibitions have also featured smaller Snowpups, decorated by and, after the event, given to local primary schools.

[2][3] For the Ashford trail, visitors were able to enter codes found by each Snowdog into an app, unlocking rewards such as money off vouchers, free pens, and badges.

[4][5] The aim of the trails are to encourage people to explore their local area, spending time in the town or city and perhaps visiting places they wouldn't normally go to.

In addition, funds are raised for local hospices by selling merchandise and, at the end of the exhibition, the Snowdogs themselves via auction.

[7] This table shows the lots in the post-exhibition auction of the Great North Snowdogs, together with their hammer price and, if known, where they ended up.

A total of 43 Snowdogs were placed around the Welsh capital during the autumn of 2017, with the trail running from 16 September to 26 November.

[24][25] A protester caused a local uproar when he launched a successful challenge to the location of Infinity Dog, which was placed in the churchyard of St Mary's Church.

[26] It was relocated nearby, but a successful counter-campaign by the Rev John MacKenzie of the town parish overturned the decision.