[6] Social catered to a certain aesthetic in Cuba - that of the sophisticated elite socialite - but Conrado Massaguer would also use this magazine to ridicule and jibe against that same class of society when he found their personalities worthy of his contempt.
In Social, readers could find a variety of content, including short stories, avant-garde poetry, art reviews, philosophical essays, and serialized novels, as well as articles on interior design, haute couture, and fashion.
[3] Occasionally, the magazine also featured reports on sports such as motor racing, rowing, tennis, and horse riding.
[3] The cultural promotion efforts of both Massaguer and Emilio Roig de Leuchsenring are evident in the magazine.
[3] Many contributors were devoted members of the group, leading some experts to consider Social as the cultural voice of the Minoristas.