Social Marketing Company (aka SMC) is a Bangladeshi non-profit organisation[1] which offers education and products for family planning, maternal and child health, and prevention of sexually transmitted diseases (STD) and AIDS.

[2] The Social Marketing Project was initiated in 1974[1] when AI.D./Washington, at the request of the Government of Bangladesh, contracted for a two-year program to distribute non-clinical contraceptives throughout the country.

A sole-source contract was awarded to Population Services International (PSI), which then signed an agreement with the Government of Bangladesh establishing the activity as a parasternal one, with a project council serving as the board of directors.

[10] In May 2008, SMC introduced a small sachet of micronutrient powder, popularly known as 'Sprinkles", in the brand name of "MoniMix" to address childhood Iron deficiency anemia (IDA).

More than 100 men-strong sales force of SMC distribute products to the far-flung stockist and retail outlets promptly and regularly.