Given the limited cognitive capacity of humans, this is advantageous but can lead to biases and misperceptions as in the case of the representativeness heuristic.
[4] On the other hand, cognitive salience pertains to the objective property of linguistic variation that allows language users to pick up on it.
Other items in the target's proximal ground set the norm for attributes an observer can expect.
The strength of an object's social salience may also be underscored when it is the target of a goal-oriented search by an observer.
[7] Fewer channels lead to a decreased social salience of other members as perceived by any one participant.
The release of oxytocin both mediates directly prosocial behavior and increases perception of social salience.