[1] TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
And in 2011, David Rowan, the editor of Wired magazine,[5] named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction.
Ynon Kreiz, CEO of the Endemol Group told the audience at the Digital Life Design (DLD) conference in January 2011: "Everyone says that social television will be big.
[7] Most of these companies have since gone out of business or been acquired amid a wave of consolidation[8] and the market has instead focused on the activities of the social media channels themselves – such as Twitter Amplify, Facebook Suggested Videos and Snapchat Discover – and the technologies that support them.
Both social platforms want to be the 'digital watercooler' and host conversation around TV because the engagement and data about what media people consume can then be used to generate advertising revenue.
TV Time offers an analytics service called "TVLytics" where the votes and reactions collected from users can be studied for research and television production purposes.
[18] Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US.
[22] The 2014 Oscars generated 5m tweets, viewed by an audience of 37m unique Twitter users and delivering 3.3bn impressions globally as conversation and key moments were shared virally across the platform.