The company was founded by Ben Brightwell, Brian DeWitt, and Matt Galligan, and was part of the inaugural TechStars startup accelerator program in Boulder in 2007.
[1] Socialthing launched a private beta with support for Facebook, Twitter, Flickr, Vimeo, Pownce, and LiveJournal in early 2008.
CEO Matt Galligan described Socialthing's advantage to users as "simply just being able to see what all of your friends on all of your networks are doing without ever having to add them, and then being able to communicate with them, all without ever leaving the same site.
It let users sign in with AIM, Bebo, or ICQ credentials and chat with friends from the toolbar, even as other sites were being visited from the browser.
[8] By this point, Galligan had left AOL[9] to start SimpleGeo and Brightwell was working for another TechStars company, Occipital.