Gravity was a start up content personalization company based out of Los Angeles, California, United States.
The "interest graph" used real time ingestion to process content and behavior data.
The data then underwent semantic analysis and the "interest graph" was created, according to each specific user.
The data presented in these graphs give specific information on what customers a company has and their preferences.
The graphs enabled brands to eliminate focus groups, market research, and surveys, etc.