[1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations, sales, and government and public affairs.
SHSMD has more than 4,500 members nationally from hospitals, healthcare systems/networks and consulting firms.
[3] Regional chapters criss-cross the country and are represented in every state, often with their own conferences.
[4] Online and in-person educational programs are also offered such as Essentials of Healthcare Marketing, Planning, and PR/Communications; Raising the Bar in Healthcare Marketing, Planning, and PR/Communications, and an annual conference to assist in developing the broadest strategic outlook or honing the most specific skill set.
[6] Major research efforts include By The Numbers, a benchmarking study of common questions, and Futurescan, SHSMD's annual guide to healthcare trends.