Its stated aim is "to influence debate on press and broadcasting freedom, ethics and the culture and business of news media.
The Society engages in lobbying, campaigning and facilitating professional development on behalf of the news media industry in the UK.
[2] On 10 March 2021, Ian Murray, the executive editor of the group, was interviewed by Victoria Derbyshire on BBC News.
[3] In response to this, several news organisations withdrew from the society's Press Awards, as did ITV presenter Charlene White, who had been due to host the event.
[5] The Bureau of Investigative Journalism stated that the society's "statement denying bigotry and racism in the UK media shows a lack of awareness and understanding of deep-rooted and persistent problems that we see".