The app founders are Ivan Bešlić and Zlatko Hrkać, who previously worked on other Internet projects during the era of "blogs and forums".
In 2012, just before the UEFA Euro 2012, they changed the app's name to Sofascore in order to develop a brand.
[1] They developed a system of assessment of athletes' performances which differentiated them from other similar existing apps and gave them leverage in the market.
The system also enables the tracking and assessment of young players from lower-tier leagues, that otherwise wouldn't get attention.
[1] Most users are from footballing countries like Germany, Italy, France, and the United Kingdom.