The hotel is located in the immediate vicinity of the Frankfurt Stock Exchange, numerous other financial institutions, and some of Germany's most well-known high-end shopping streets, e.g. Goethestraße and Freßgass.

Its Hochstraße front faces the short upmarket pedestrian streets Kleine Hochstraße and Kaiserhofstraße, with several restaurants and high-end shops and which both lead to the Freßgass a hundred meters down the street.

The hotel was built in a neohistoricist style between 2011 and 2016 after extensive public discussion[1][2] and is scheduled to officially open in Autumn 2016.

[3] The building complex includes office spaces and conference facilities, a ballroom, 150 hotel rooms, 30 suites, one presidential suite, apartments for rent, a gourmet restaurant named Schönemanns (after the Frankfurt banking family to which Goethe's fiancée Lili belonged), a bar, select high-end shops, a fitness studio and an underground parking garage.

[4] The hotel's soft opening took place on 20 October 2016, with French Prime Minister Manuel Valls, French Culture Minister Audrey Azoulay and Frankfurt Lord Mayor Peter Feldmann in attendance.