Soft formed in Brooklyn in 2003, but the group did not begin performing live until more than a year afterwards; for this reason, they were not well known on the New York music scene despite receiving critical acclaim elsewhere.
[1] Prior to forming Soft, lead singer John Reineck had previously played in a band called The Siren Six!
at the University of Minnesota,[2] and spent a year in Osaka working for a noise music record label after college.
[4] The group also opened for such acts as Kiss, Phantom Planet, Hot Chip,[4] and Voxtrot.
[6] The band recorded a follow-up album in early 2008 with producer Chris Coady which was released in 2011 as Dogs.