Situated on Hennessy Road, the Japanese styled department store has become an important retail landmark of Hong Kong.

[9] In 2014, Sogo relocated across Salisbury Road next to Sheraton Hong Kong, encompassing a total floor area of 13,000 square metres (140,000 sq ft).

[12] Sogo Hong Kong's flagship store is spread across eighteen floors of retail space.

In 2021, Hong Kong investigative news agency FactWire reported that Sogo's use of the upper storeys of the New Wing was unauthorised by the lands and buildings authorities.

In addition, drawings that Sogo submitted to the Buildings Department in 2004, prior to the renovation, marked the 11th to 16th floors of the New Wing as offices.

FactWire also discovered apparent violations of fire codes, with egress routes and dimensions not meeting safety requirements.

Similar to Black Friday, the event is considered a cultural phenomenon among local shoppers and tourists alike.