[5] In February 2010, Soho Properties informed Con Edison that it sought to exercise the purchase option on the lease and the two entered protracted negotiations.

[8] In August 2011, The New York Times reported that El-Gamal was quietly proceeding with efforts to move Park51 forward, embracing a "slower, more deliberate and more realistic approach" than before.

[14] However, as of March 2023 the tower remains unfinished and subject to a Stop Work Order from the NYC Department of Buildings dating from 2019 due the contractor of record withdrawing from the project.

[6][16] Soho Properties and MHP Real Estate Services purchased the Parsons School of Design at 560 Seventh Avenue in 2014 for $62.3 million.

In 2015, the same partnership purchased 19,772 square feet of unused air rights from the Neil Simon Theatre for $8.9 million to build a 238-room Dream Hotel at the 560 Seventh Avenue site.

[17][18] In November 2017, it was reported that Soho Properties, in partnership with MHP and Flintlock Construction Services, is in late-stage negotiations to build New York City's first Margaritaville hotel and restaurant at the site.

[22] The production of Soho Properties takes a break amid the partial construction ban in New York, as does the CEO of the company, Sharif El-Gamal, as he recovers from the virus, published last week in The Real Deal.