[1] Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in sneaker culture.

[2] Instyleshoes (The Forum) was later re-branded Sole Collector (the brand) along with a quarterly print magazine and blog.

[10][11] In November 2019, Complex Networks told sources they were developing a marketplace and content distribution app under the Sole Collector name.

[12] In May 2020, Complex launched the Sole Collector app, which allows users to shop for sneakers, compare prices, create and share sneaker lists, and access Sole Collector’s media content, including the web series Full Size Run.

[13][14] In 2017, Sole Collector began producing a web series and podcast titled Full Size Run, initially hosted by Brendan Dunne and Rich “Maze” Lopez.