[3][4] In the midst of the financial crisis of 2007–2008, Checco Zalone is a Southern Italian living in Padua together with his wife, Daniela, and son, Nicolò.

He decides to stay at the house of his extremely cheapskate aunt, Rita, who tells him that all the other relatives are dead or emigrated to Canada, except for Checco's cousin Onofrio, who already has a Fata.

Checco later meets Zoe, Lorenzo's French Italian mother and director of the "Zoo" (stylized with an "E" inside the second "O") art exhibition, and the boy's psychologist, who suggests to the former to invite the duo to stay with them (who are extremely rich), to help Lorenzo with his problem, which is later revealed to be selective mutism caused by his filmmaker father, Ludovico, who is filming a film named "Eutanasia mon amour" (a drama-like metaphor about euthanasia, in which Checco tries to act, but is soon rejected), and whose work is the only thing he cares about.

Checco discovers this and, feeling extremely sad (with the excuse of not having had any sexual intercourses with Zoe), returns to Milan, where he realizes that Daniela divorced because of his making her work too much.

Circa one month later, the two masons have been arrested (probably because the Guardia di Finanza heard their plans while Checco was using Vittorio's phone to speak with Surace) and Zoe has acquired Daniela's company, and invites to speak to the workers Checco, who, dressed as a Soviet minister and with Nicolò carrying a communist flag, reads on a replica of the Little Red Book a message to Daniela about the fact that he wants to be a better man and helping her to work.

An epilogue shows us that Checco and Nicolò forgot to switch down the stove at Rita's house and she had a cardiac arrest after she saw the 89-euros electric bill.

She is on a bed with a machine monitoring her values, but, when she discovers that it is electrical, she asks Checco to shut it down, in a scene which comically looks like Eutanasia mon amour.