[citation needed] Coulton describes it as "a concept album about the internet, trolls, artificial intelligence, and how love and empathy will save humanity!

[4] The album features additional vocals from Aimee Mann on several songs, including "All This Time," as well as guest guitar work from Dave Gregory on two tracks.

On April 28, along with the album itself, Coulton released a graphic novel, written by Matt Fraction and illustrated by Albert Monteys.

The album premiered on the 2015 JoCo Cruise, when Coulton played early recordings of the songs "All This Time" and "Don't Feed the Trolls".

[citation needed] On the 2016 Cruise, Coulton played "Brave",[6] "Square Things",[3] "All This Time"[7] and "Your Tattoo",[8] all live, with fellow singer-songwriter and friend Aimee Mann.