It featured in an EastEnders storyline in 1986 and was recorded by actors Letitia Dean and Paul J. Medford.

[1] In 1986, Dean and Medford's characters, Sharon Watts and Kelvin Carpenter, are members of a band called The Banned, along with Simon Wicks (Nick Berry), Eddie Hunter (Simon Henderson), Ian Beale (Adam Woodyatt) and Harry Reynolds (Gareth Potter).

They enter a competition for young musicians, and both Harry and Simon vow to outdo each other by writing the best song to perform.

However, Simon leaves the band following a disagreement with Harry and writes "Every Loser Wins".

Occasionally, Ian and Sharon will reference the song whilst reminiscing about their teenage years.