Unlike their previous albums it is dominated by electronic music[3] leaning towards house and synthpop[1] and was completely produced by The Sounds.

[5] Lead singer Maja Ivarsson has also been confirmed as appearing on pop punk band All Time Low's new album Dirty Work as a guest vocalist on the track "Guts".

The motor.de webzine noted the lack of originality in the album and its mainstream appearance, writing that a part of The Sounds had died with this release.

[3] Also Plattentests.de noted the change from earlier Indie rock to mainstream pop and criticised frequent repetitions in themes, an overloaded keyboard sound and a lack of drive.

[10] The overly dominant electronic noise and a lack of catchy riffs was marked by a review in The Brock Press which however called the album "radio-friendly" and compared singer Maja Ivarsson to Emily Haines from Metric.