[2] The Fleischer brothers partnered with DeForest, Edwin Miles Fadiman, and Dr. Hugo Riesenfeld to form Red Seal Pictures Corporation, which owned 36 theaters on the East Coast of the U.S., extending as far west as Cleveland, Ohio.
Though Ko-Ko the Clown had been temporarily retired due to complications with the dissolution of the original Inkwell Studios, the "Bouncing Ball" was retained.
Many of the Screen Songs featured popular stars of stage, radio, and records such as Ethel Merman, Rudy Vallee, Lillian Roth, The Mills Brothers, and the Boswell Sisters.
Starting in 1934, the Screen Songs series focused on the big bands of the "Swing Era", such as Abe Lyman, Shep Fields, Gus Arnheim, Hal Kemp, Jack Denny, Vincent Lopez, Henry King, Jay Freeman, Jerry Baline, Bert Block, Frank Dailey, and Jimmy Dorsey.
The concept of the "Bouncing Ball" has become such an established cultural icon, that it has been used in television commercials to sell all sorts of products from sleeping tablets to cat food.