Sonia Ahmed was born in Kuwait to Arain[10] Punjabi father from Lahore, Punjab and mother is from Karachi, Sindh.

She spent her childhood in Kuwait and did her high school and university in Ottawa, Ontario.

[28][29] She created Mr. Pakistan World in 2011, and moved the event to New Jersey, USA in 2014.

[44] In 2014, Ahmed filmed her first documentary, "I Shall Dance,[45][46]" under her production company, Touchgate Global Inc., which was released in September 2014[needs update] in Toronto, Ontario, Canada.

[47] Ahmed faced opposition[51][52] on her holding the pageant from some conservative sections of the community.