Users can search and add friends, update their own personal profile, manage their privacy, upload photos and YouTube videos, organize events, challenge other users in 6 multi-player and over 200 single-player games and interact with other people by means of private messages, public comments, photo tags, and a web-based instant messenger.

Sonico was launched in July 2007 stressing the importance of having legitimate users rather than a massive number of anonymous accounts.

Unlike other social networks, Sonico has a so-called proactive moderation consisting in a team solely dedicated to check out every new profile and content uploaded to the site.

[5] (Serasa Experia [6]) In June 2008, Sonico announced a $4.3 million[7] Series A financing round, led by DN Capital and by various private investors such as Fabrice Grinda (Founder of Aucland, Zingy.com and OLX), Martín Varsavsky (Fon, Ya.com) and Alec Oxenford (DeRemate.com and OLX.com).

The company will also expand its international operations by stepping up its presence and leadership along Spanish and Portuguese speaking markets.

Sonico has recently launched its new profiles that addresses real life interactions and privacy concerns.

Users can add friends and interact with them by writing on their boards, tagging them on photos, sharing YouTube videos, chatting through the web-based instant messenger, challenging them in 6 multi-player and over 200 single-player games, organizing events and sending them private messages.

Group members can participate in its forum, share photos and videos, organize events and post messages.