Sony

This electronics company became known early on for creating products such as the transistor radio TR-55 and the home video tape recorder CV-2000, playing a noteworthy part in Japan's post-war recovery.

During this period, Sony was one of the most recognized brands in the industry worldwide;[8][9][10] the company was credited for a number of innovations, notably the Trinitron color TV, the Walkman portable audio player, and co-inventing the compact disc.

[11][7] It embarked on more diverse business ventures, acquiring the American CBS Records in 1988 and then Columbia Pictures in 1989, and later entering the home video game console market with PlayStation, the first of the eponymous brand.

[29] Tokyo Tsushin Kogyo founders Morita and Ibuka realized that to achieve success and grow, their business had to expand to the global market, which required labeling their products with a short and easy brand name.

[27] The company occasionally used the syllabic acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name.

[32][33] In 1950s Japan, "sonny boys" was a loan word in Japanese, which connoted smart and presentable young men, which Akio Morita and Masaru Ibuka considered themselves to be.

[41] In 2005, Howard Stringer replaced Nobuyuki Idei as chief executive officer, marking the first time that a foreigner had run a major Japanese electronics firm.

[46] In May 2014 the company announced it was forming two joint ventures with Shanghai Oriental Pearl Group to manufacture and market Sony's PlayStation game consoles and associated software in China.

Sony demonstrated an optical digital audio disc in 1977 and soon joined hands with Philips, another major contender for the storage technology, to establish a worldwide standard.

The company supplied components for other consoles, such as the sound chip for the Super Famicom from Nintendo, and operated a video game studio, Sony Imagesoft.

[92] The breaking of the partnership infuriated Sony President Norio Ohga, who responded by appointing Kutaragi with the responsibility of developing the PlayStation project to rival Nintendo.

At its peak, it was dubbed as a "corporate octopus", for its sprawling ventures from private insurance to chemicals to cosmetics to home shopping to a Tokyo-based French food joint, in addition its core businesses such as electronics and entertainment.

[100][101] Sony's high-end microphones and headphones for professional use are produced at Sony/Taiyo Corporation, a designated special subsidiary at which 67% of employees have a disability, in Ōita Prefecture, Japan.

The company acquired iCyt Mission Technology, Inc. (renamed Sony Biotechnology Inc. in 2012), a manufacturer of flow cytometers, in 2010 and Micronics, Inc., a developer of microfluidics-based diagnostic tools, in 2011.

In 2012, Sony announced that it would acquire all shares of So-net Entertainment Corporation, the largest shareholder of M3, Inc., an operator of portal sites (m3.com, MR-kun, MDLinx and MEDI:GATE) for healthcare professionals.

[139] Sony traces its roots in the semiconductor business back to 1954, when it became the first Japanese company to commercialize the transistor, invented and licensed by Bell Labs, whilst some of the biggest and well-established names in Japan at the time like Toshiba and Mitsubishi Electric initially stuck with vacuum tubes they had been thriving on; despite being an expert on the vacuum tube himself, Ibuka saw potential of the novel technology and had Morita negotiate the terms for licensing, making Sony into one of the earliest and the youngest licensees of the transistor, together with Texas Instruments.

[144] As of 2020, Sony is the world's largest manufacturer of CMOS image sensors as its chips are widely used in digital cameras, tablet computers, smartphones, drones and more recently, self-driving systems in automobiles.

[145] As of 2020, the company, through its chip business arm Sony Semiconductor Solutions, designs, manufactures, and sells a wide range of semiconductors and electronic components, including image sensors (HAD CCD, Exmor), image processors (BIONZ), laser diodes, system LSIs, mixed-signal LSIs, emerging memory storage, emerging displays (microLED, microOLED, and holographic display), multi-functional microcomputer (SPRESENSE), etc.

[161] In late 2014, Sony Pictures became the target of a hack attack from a clandestine group called Guardians of Peace, weeks before releasing the anti-North Korean comedy film The Interview.

[164] In the process, Sony partnered and gained the rights to the ATV catalogue of Michael Jackson, considered by the Guinness Book of World Records to be the most successful entertainer of all time.

In 2005, Sony BMG faced a copy protection scandal, because its music CDs had installed malware on users' computers that was posing a security risk to affected customers.

The company owns the publishing rights to over 4 million compositions, including The Beatles' Lennon–McCartney catalogue, Bob Dylan, Eminem, Lady Gaga, Sam Smith, Ed Sheeran, and Taylor Swift.

Since then, through group-wide and international ventures,[171] Sony has solidified its position in the industry, elevating the business to what is called the "fourth pillar of its entertainment portfolio" according to The Nikkei.

[182] In January 2020, Sony unveiled a concept electric car at the Consumer Electronics Show, named Vision-S, designed in collaboration with components manufacturer Magna International.

[197] In April 2012, Sony announced that it would reduce its workforce by 10,000 (6% of its employee base) as part of CEO Kaz Hirai's effort to get the company back into the black.

[205] In 2014,[206] Sony South Africa closed its TV, Hi-Fi and camera divisions[207] with the purpose of reconsidering its local distribution model and, in 2017, it returned[208][209] facilitated by Premium Brand Distributors (Pty) Ltd.

In November 2018, Sony posted its earning report for the second quarter showing it has lost about US$480 million in the mobile phone division,[210] prompting another round of downsizing in the unit, including the closure of a manufacturing plant and halving of its workforce.

[227] Together with Philips, Sony receives the highest score for energy policy advocacy after calling on the EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020.

[234] In 2007 an investigation launched in 2002 by the European Commission culminated in Sony, Fuji and Maxell receiving a total of 110 million US dollar fine for fixing professional videotape prices between the years 1999 and 2002 through regular meetings and other illegal contracts; at the time the three corporations shared a combined 85% control of the market.

Sony's part of the fine was raised by a third for trying to obstruct the investigation by refusing to answer inquiries made by the EU officials and shredding of evidence during the multiple law-enforcement raids.

Sony's first product was an electric rice cooker in the late 1940s. [ 23 ]
Advertising for Sony transistor radios (TR-6, TR-63 & TR-72), 1957
A Sony TR-730 transistor radio made in Japan, c. 1960
Front side of a Sony 200GB Blu-ray disc
Sony at Westfield Riccarton shopping centre in Christchurch , New Zealand
First Sony Walkman TPS-L2 from 1979 (expo in Sony Building at Ginza, Chuo-Ku, Tokyo )
Sony KV-1320UB Trinitron from 1969
The logo of Bravia television. Its backronym is " B est R esolution A udio V isual I ntegrated A rchitecture".
Notebook Sony Vaio . Sony axed its loss-making PC business in 2014.
Xperia , the product device name for a range of smartphones from Sony
Sony QRIO , a humanoid robot
Sony Interactive Entertainment headquarters in San Mateo, California
The entrance to the Sony Pictures Entertainment studio lot in Los Angeles , California
Aniplex headquarters in Chiyoda, Tokyo , Japan
Headquarters of Sony Financial Group in Otemachi , Tokyo, Japan