Z Holdings

JAPAN business) was absorbed and split into Yahoo Japan Corporation, and the financial enterprise management division Was split into Z Financial Co., Ltd. and transferred to a holding company, and is responsible for the management function of the entire group centered on subsidiaries from the time of the first corporation.

[6] Upon integrating the two businesses and creating further platforms, the merged company aims to compete with the U.S. tech giants Google, Amazon, Facebook, and Apple and the Chinese tech giants Baidu, Alibaba, and Tencent,[7] as well as the Japanese e-commerce giant Rakuten.

[6] The merger also gives Z Holdings three additional Asian markets where Line is popular: Taiwan, Thailand, Indonesia, and Malaysia.

[8][9][10] In July 2022, SoftBank Corp and Z Holdings announced that they would consolidate PayPay, a smartphone payment service.

[11] On October 1, 2023, Z Holdings merged with its subsidiaries, Line, Yahoo!, Z Entertainment, and Z Data, to form LY Corporation, a joint venture between SoftBank Group and Naver Corp.[12]