Being targeted at experienced users, enthusiasts and professionals, the Sony NEX-7 offers features relevant to them.

Mainly, it integrates a 24.3 megapixels APS-C sensor, videos 1920×1080p at 60 frame/s in AVCHD 2 and 10 fps stills shooting.

It's built in a robust magnesium alloy and incorporates an XGA OLED electronic viewfinder with 2.4 million dots resolution.

The camera's specifications are as follows:[2] Albeit being delayed for a few months because of 2011's Thai floods, the α NEX-7 was very well received by critics and users.

This camera, named Lunar, is based on the Sony NEX-7 with identical key specifications, but with aesthetic differences in exterior design and menu system.