Sony marketing

The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations.

Now known as "Sony Boy", the character had since appeared in a cartoon advertisement holding a TR-6 to his ear but went on to represent the company in ads for a variety of products well into the mid-sixties.

[7] It broadcast television advertisements featuring American football player Peyton Manning as well as pop singer Justin Timberlake.

[7] As part of the push, the company planned to conduct several thousand demonstrations in retail settings, allowing consumers to see 3D technology first-hand.

[7] Following on from the original advert, Jonathan Glazer directed the second advertisement in which a condemned tower block in Toryglen in Glasgow, Scotland was covered in 70,000 litres of environmentally friendly paint with the help of over 1,400 separate explosions featured as imitation fireworks, concluding with a simulated "reverse demolition" of the building.

[13] The advert was directed by Vernie Yeung, produced by Fallon Worldwide, the agency behind the "Balls", "Paint" and "Play-doh" trilogy, and is currently airing in Australia.

The string of commercials starring Kevin Butler has been met with positive acclaim due to its humorous and lively tone.

"[15] Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials have "been tremendously successful.

"[16] Engadget also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self-aware".

[17] Destructoid praised the commercials, saying that they were much better than Sony's previous White Room series of ads, which was met with mostly negative reception, with most calling it "creepy.

[21] Sony's marketing team produced their first Walkman advertisement, a print ad, in 1979 named Bridging the difference.

[25] This supposed link that the consumer can have with the product allows one to identify with the personalized device, which then can become an integrated part of his or her life.

Teenagers were targeted by the advertising in particular, as Sony's executives hoped that by marketing their product to teens, the Walkman brand would become associated with "youth, activity, sport, leisure, the outdoors, fitness, health, movement, [and] getting-out-and-about".

[30] In 2015, Sony offered Daniel Craig $5 million to use the Xperia Z4 (known as the Xperia Z3+ globally) in the James Bond movie, Spectre but he turned it down because for him, Sony phones "aren't cool enough" for James Bond and he didn't want to tarnish the character's reputation of only wanting the best.