Premiering 4 September 2016 on Eén, the series has been critically and commercially successful, with its first season having an average ratings share of 47%.
With the help of their family, friends, and celebrities, am unsuspecting participant is set up in various unusual situations over a 30-day period by the programme's staff, captured via hidden cameras.
Afterwards, the participant is brought onto a game show, where they learn that they had been set up, and can win prizes by answering questions pertaining to the events that had transpired.
[2] During the first segment, the contestant learns that a failed casting interview they had participated in for a different, fictitious programme had actually been used to collect information about how they behave in specific situations.
The show proved popular with audiences and was likened to The Truman Show; its debut attracted 1.2 million viewers, rising to 1.4 million by the sixth episode (half the TV watching population) and had an average market share of 47%.