Souldier is a company founded in Chicago, Illinois, primarily known for its hand-made guitar straps.
A break came when Jeff Tweedy in the band Wilco used a strap he had bought in a Chicago music store on a 2008 episode of Saturday Night Live.
[2][3] In 2022, the company purchased the Leader Publications building in Niles, Michigan, making it the new headquarter.
[5][1] The company also produce straps for other string-instruments, belts, dog-collars[6] and, as of 2020, protective face masks.
[7] Apart from Wilco, Souldier straps have been used by bands like Aerosmith, The Black Keys and The Lumineers.