Chris enacts a government-wide health initiative in Pawnee, starting by banning red meat from the city hall commissary; Ron strongly disapproves of this.
Additionally, the crude sewage department employee Joe makes a romantic advance toward Leslie, prompting her to launch a "douche-vestigation" to find out why she attracts the wrong type of man.
Parks and Recreation co-creator Michael Schur said although romantic obstacles between two characters are difficult to make effective and genuine, he believed the policy was realistic and fitting with the type of show.
"[1] The episode features a fictional online dating service called HoosierMate.com, inspired by the nickname Hoosier for residents of Indiana, where Parks and Recreation is set.
[2][3] Stand-up comedian Kirk Fox made a guest appearance in "Soulmates" as Pawnee sewer department employee Joe, who he previously played in the second season episodes "The Camel" and "Telethon".
There may be certain traits about each person that we don't like or, at times, feel are pretty obnoxious, but the writers have been smart enough to provide enough depth for each so that – even though it's just a half an hour sitcom with the simple goal of making us laugh – we can see there's something more to these characters.
Meslow also complimented the "slight but charming" subplot about the burger cook-off, and said Rob Lowe stood his own against the show's reliable comedic stars Nick Offerman and Chris Pratt.
[10] Zap2it writer Rick Porter called "Soulmates" one of the "out-and-out funniest episodes of the season" and provided Ansari with the "best sustained bit of comedy he's had in a long time".
[19] Andy Daglas of ChicagoNow also said Ansari "stole the show" and that "Soulmates" was an excellent showcase for his character, who had largely remained on the sidelines throughout the season.
Club writer Steve Heisler called "Soulmates" one of the best Parks and Recreation episodes, and praised it for advancing its character relationships and finding "tons of natural, free-flowing comedy in something incredibly mundane", such as a conflict over burgers.
He also said Ansari "delivered just the right amount to creep out Leslie (and) keep me in fits of laughter", and said Tom's slang nicknames for food were "some of the funniest Tom-isms he's doled out yet".
[20] New York magazine writer Steve Kandell said the episode demonstrates how, even several months after the addition of Lowe and Adam Scott to the cast, their presence allows for excellent new story opportunities, like the Ron and Chris cook-off and Ben's infatuation with Leslie.
[21] Eric Sundermann of Hollywood.com said "Soulmates" demonstrates how Parks and Recreation is superior to other comedy shows because it "invests in its characters and really allows the audience time to get to know them" rather than depending solely on gags.
Sepinwall objected to the introduction of a no-dating policy simply to slow the budding romance between Leslie and Ben, and said "so much of this season has been so perfect that the rare imperfections stand out even more than they would on a weaker overall comedy".