SoundOn is a music marketing and distribution platform founded in 2021 by TikTok.

[12][13] Powered by TikTok, SoundOn was designed to serve as a platform for new musicians.

[11][20] Since its launch in 2022, singers Muni Long,[21] Games We Play,[6] Abby Roberts, and Chloe Adams have published their songs on SoundOn.

[24] In December 2022, Dolly Parton formally released her song "Berry Pie" via the platform.

[27][28] In March, it made an appearance at SXSW in Austin, Texas and organized activities related to interaction with artists.