Soundcraftsmen was a manufacturer of high-end audio stereo components located in Santa Ana, California, United States.
Ralph Yeomans and Charles Gassett, a southern California audio equipment representative and international marketing entrepreneur selling Coastron Sherwood Electronic Laboratories receivers at the time, had an interest in expanding the brand nationwide.
Soundcraftsmen equalizers and their compact "brick" style power amplifiers gained a sizable following among audiophiles during the 1970s and 1980s.
Yeomans also owned and operated a local audio-video store in Costa Mesa, California, called Atlantic Stereo.
It was Gassett, becoming President and CEO of Soundcraftsmen, who took the Coastron/Fedco "House Brand" from a few hundred thousand per year to a multimillion-dollar company.