[2] In 1993, Two boys (Charlie Keever and Jonathan Sellers) were found raped and murdered by Scott Erskine along the Otay River.

Traditionally more residential and calmer than North County, in 2010 regional cities were taking on projects that included the development of luxury resorts in efforts to revitalize the South Bay.

[citation needed] Plans included marina expansion, luxury resort development, and the addition of a conference center.

Additionally, in Imperial Beach, on September 29, 2010, the Seacoast Inn was demolished to make room for a $20 million resort.

There are a few creeks that make their way from these mountains with their terminus in either the southern end of the bay, the ocean, or the Tijuana River estuary.

There have been problems with the cleanliness of the estuary, from the Tijuana part of the watershed, which has led to constructive measures with efforts to clean the water.

[1] 26% of San Diego County's Hispanic population, the vast majority of which is of Mexican origin, lives in the South Bay.

[5] As of January 2018[update], descendants of the early explorers of Alta California continue to live in the South Bay.

[10] However, XHLTN-FM maintains a sales office in Chula Vista, and XHGLX-FM had a similar setup in National City, both stations sending data to cross-border control rooms.

During tropospheric ducting, the signals of out-of-market stations KYSR, KBIG, KRTH, and KRUZ can reach the area, while sensitive radio tuners have picked up KIIS-FM on occasion.