South Beach Tower

The former NCO Club was originally designed as the headquarters of the Navy, Army and Air Force Institutes in Singapore, and had a swimming pool.

The army blocks are in Art Deco style known for elegant, functional features, while the club is a hybrid of that and what came in the 1950s, called Modern architecture.

[1][2] On 27–29 September 2006, the Urban Redevelopment Authority (URA) showcased the Beach Road site at the "Marché international des professionnels de l'immobilier" (MIPIM) Asia in Hong Kong.

[3][4][5][6][7] Won by a consortium led by City Developments Limited, the winning bid of S$1.689 billion worked out to about S$1,069 per square foot of potential gross floor area.

CDL tied up with Dubai World's Istithmar Beach Road FZE and Elad Group Singapore, and tendered via Scottsdale Properties.

The original conserved military buildings of the old Beach Road Camp were restored for retail and hotel-related uses such as function rooms.

[4][5][7] The CDL Consortium has proposed to adopt an environmental design and green technology to create a distinctive, high-quality development that fits in well with Singapore's tropical climate and urban context.

Designed by British architectural firm Foster and Partners, a key feature of the winning design is a large "environmental filter" canopy that covers the open spaces, linking conservation buildings with the two high-rise towers and providing shelter from the elements and drawing air currents to cool the area beneath it.