Clement Jr. was named president of the newly formed South Bend Watch Company.
Along with George, Studebaker built a new factory in South Bend, Indiana, and hired 145 former Columbus employees, along with watchmaker Walter Cross Shelton, Sr., from the Appleton Watch Company in Wisconsin.
Watch production was interrupted during World War I, when the company was contracted by the government to build gun sights.
Advertisements included the tagline "Directed by members of the Studebaker family – known for three-quarters of a century for fair dealing.
The factory building, which had been used by a number of businesses over the years (including Kay Line Industries, a furniture manufacturer) was destroyed by fire in 1957.