With a music policy described as "Nice & Easy", it was the sister station to Southern Sound and Ocean Sound, later "Southern FM" and "Ocean FM" and both now "Heart".
The station's studios were originally alongside those of Ocean and Power FM in Segensworth, Hampshire but latterly moved to the Southern FM building in Portslade near Brighton.
When Capital Radio took over the organisation they added an extra transmitter to the service at Bexhill, for Eastbourne and East Sussex, on 945 kHz.
South Coast Radio continued for several years but was eventually abandoned in 1998 in favour of a relay of the Capital Gold oldies station from studios in London, although around three hours of local opt-outs per day were retained for Hampshire and Sussex.
[1][2] There was also a 'free' (i.e. unlicensed) radio station of the same name serving the County Cork area of Ireland in the 1980s.