The group operates a number of brands including OATH, OnePoll, Talk to the Press, Pinpep, LoveThis.News, Content Covered and Play.
[4] SWNS Media Group was founded as the Bristol Agency in the early 1970s by Roland Arblaster.
[5] It is now run by directors Andrew Young, Paul Walters and Martin Winter.
[7][8][9] SWNS previous had a relationship with the alternative news website venture The London Economic, though it was understood not to leverage any editorial control.
[11] In 2023, SWNS Media Group's 72Point faced criticism over the transparency and ethics of its content generation practices following the discovery of articles attributed to 72Point's staff members on news websites.