[2] The alliance collaborates locally and internationally with universities, NGO's, companies and multinational bodies in various research areas.
[3] Sera has a 50% shareholding in the Innovation Hub, a fully accredited technology park situated on 60 hectares of the university's experimental farm.
Its primary focus is the pursuit of the best, most profitable means of bringing technologies to the market through venturing, commercialisation and the protection and exploitation of intellectual property.
[5] SERA and the Gauteng Provincial Government (GPG) agreed to establish The Innovation Hub through the Blue IQ initiative, a multi-billion rand initiative of the provincial government to invest in the development of economic infrastructure in identified mega projects in tourism, smart industries and high value-added manufacturing, to create a "smart" province.
This partnership aims to create a new dimension that combines the strengths of the university and the CSIR with those of business and the government in order to stimulate economic activity and offer opportunities to commercialise local, innovative technologies.