The mall draws approximately 6 million visitors each year, primarily from the Siouxland region of Iowa, Nebraska, and South Dakota.

[1] The mall's anchor stores are JCPenney, Tilt Studio, Ashley HomeStore, and Scheels.

[2] While the developer was forced to move its proposed mall site from the industrial area north of the Sioux Gateway Airport to the southern edge of the Morningside neighborhood because of a zoning change, local developers unveiled plans for two malls in the downtown area in the mid-1970s.

One of them was a three-story mall at 4th and Nebraska streets that would be anchored by Brandeis, a now-defunct department store chain from Omaha.

[7] In 2003, the National Park Service named Southern Hills Mall a national trail site after the mall commissioned 38 paintings that commemorate the Lewis and Clark Expedition's 200th anniversary.