Lloyd teamed with several of record producers to work on the album, including frequent The Inc. producers such as Chink Santana, Demi Doc, Jasper Camero, and label head Irv Gotti as well as Teddy Bishop, Corron Cole, Artie Green, Jimi Kendrix, and Rodney "Darkchid" Jerkins, among others.

The album produced the successful top thirty Billboard Hot 100 hit, "the title track" with label-mate Ashanti.

[1] Irby later secured a recording contract for then 14-year-old Lloyd with Magic Johnson's MCA Records-distributed MJM label.

"[4] Jason Richards from Now found that on his "debut album, the tatted-up vocalist sings a duet with his labelmate Ashanti, and it's very hard to figure out who's who because he sounds so much like a woman.

It's even more confusing – because you'd think Ja Rule and Irv Gotti would try to fortify their label with gangsta cred after getting crushed for months on end by everyone on Shady and G-Unit, rather than dropping a wimpy, languid record by an 18-year-old New Orleans singer no one's ever heard of.