[1] Sovrn operates a traditional ad exchange, but it also utilizes the data it collects to provide publishers with a dashboard, giving them the tools to better monetize and engage with their audiences.

[2]" In January 2014, John Battelle sold the direct sales arm of Federated Media Publishing to LIN Media and relaunched the company's programmatic advertising business, formerly known as Lijit Networks, as Sovrn Holdings.

[3] Battelle appointed Walter Knapp, the former COO of Federated Media Publishing, as CEO of Sovrn Holdings.

Quantcast also ranked Sovrn as the third-largest publisher network in the United States reaching over 201 million people every month in the US.

[7] [8] In July 2021, Sovrn acquired San Diego–based Proper Media for an undisclosed sum.