[8][9] The meme gained media attention, initially in Kotaku and The New York Times, due to its usage in parodying the supposed herd mentality of American liberals.
[11] About 1,500 Twitter accounts falsely posing as liberal activists with the NPC meme as a profile picture were suspended for spreading misinformation about the 2018 United States elections.
The Coomer depicts a Wojak edit with unkempt hair, red rimmed eyes, and an untidy beard, sporting a lascivious grin.
The archetype often embodies nihilism, clinical depression, hopelessness, and despair, with a belief in the incipient end of the world to causes ranging from climate apocalypse, to peak oil, to alcoholism, to (more locally) opioid addiction.
[18] A related meme format, "doomer girl", began appearing on 4chan in January 2020, and it soon moved to other online communities, including Reddit and Tumblr, often by women claiming it from its 4chan origins.
[23] Chudjak is a variation of Wojak based on a photograph of Patrick Crusius, who perpetrated the 2019 El Paso Walmart shooting.
[25] The "tradwife" or "trad girl" Wojak depicts a blonde woman in a blue dress with a daisy pattern print.
In the memes, the character usually says a message that parodies what a stereotypical wife may say, such as "I'm cold" or "I just threw 30 cardboard boxes into the garage".