[2] Executives at Canada Dry decided to sponsor a similar program with Willson at the helm beginning in the fall of 1946.
Mathes Inc. "for the creation of the most effective direct selling, sponsored program, Canada Dry Sparkle Time" for 1946.
[4] Citing a shortage of sugar, Canada Dry dropped its sponsorship of Sparkle Time effective March 28, 1947, and that ended the program.
"[3] The program had a regular feature called "Discovery Department," in which a relatively unknown entertainer was given exposure on network radio.
The original five members were John Rarig, Betty Allan, Bob Hanlon, Norma Zimmer, and Maxwell Smith.