[3] Hallmark Entertainment and The Jim Henson Company started a partnership in May 1998 to launch the Kermit Channel in Asia and Latin America expect to start in September 1998 with distribution handled by Hallmark Entertainment Network.

[7] The European media library rights[3] and Hallmark Channels in international markets were sold for about $242 million in 2005 to Sparrowhawk Media, a private group backed by Providence Equity Partners and 3i[8] and also owned by David Elstein.

[3] On July 1, 2006, Sparrowhawk Media launched Movies 24 free to air film channel on Sky with Dolphin Television as the ad sales company,[10] followed by its two-hour time shift More 24 on October 16, 2006.

[12] NBC Universal agreed to purchased Sparrowhawk Media, international operator of Hallmark Channel, in August 2007.

[13] The company had on its immediate schedule plans to launch KidsCo in September[14] and Diva TV channel in the UK[9] in October 23 with Movie24 Plus.

[1] In October 2018, the Canadian women's entertainment channel W Network (owned by Corus Entertainment) announced that it had acquired exclusive rights to Hallmark Channel's original programming library, beginning in November for the Countdown to Christmas event.