The singer co-wrote over three quarters of the album, which also features songwriting and production from Tim & Bob, Rodney "Darkchild" Jerkins, Timbaland, Sean Garrett, Don Vito, Bryan-Michael Cox and Dre & Vidal.

"[9] AllMusic editor Sharon Mawer described the abum as a "slice of modern urban R&B [...] which was a series of 16 songs with Bobby making love to the microphone over a sensual beat and even more sexual strings.

Playing the pickup artist with mirrored shades and a dry, cool tenor, Bobby never breaks character or loses the vibe — it’s a cheesy role, but a seductive one as well.

"[5] Entertainment Weekly's Simon Vozick-Levinson found that he "oozes suave confidence on his second set of romantic whispers, but Bobby Valentino's self-assured attitude isn't always enough to sell these songs.

He gets a boost early on from a pair of effervescent Timbaland co-productions, "Anonymous" and "Rearview (Ridin');" as soon as the tempos slow, though, Valentino's vocals start losing pep.