Founded in 2011 by AJ and Gene Gentile, the company is one of the largest in the industry[2] and services more than 20,000 clients in over 6,000 square miles within Los Angeles and Orange County.

[3] Brothers AJ and Gene Gentile began working in the cannabis business together with the start of an edible company named Baked Bears.

The Gentile's and AJ's wife Jen, decided that they would create a delivery company that would be in compliance with all of the L.A. regulations.

While there are no direct protests against the company or its competitors, the topic of cannabis legalization in the United States remains controversial.

[10] Due to the confusion associated with lawfully accessing and distributing medicinal cannabis, the company keeps lawyers on retainer to help mitigate any legal issues.