The film follows the life story of David Newell, better known as Mr. McFeely from the children's television show Mister Rogers' Neighborhood.

Shot in Pittsburgh, Pennsylvania, the film is a character study of Newell, examining his mission to help save "The Neighborhood" following the death of his close friend Fred Rogers.

Intercut with retrospective interviews, the film explores Newell's life of service, as both playing the character Mr. McFeely and as director of public relations for Family Communications, Inc., the parent company founded by Fred Rogers.

[6] This company created and produced Mister Rogers' Neighborhood during the majority of its years on air since its debut in 1967.

Beginning in Pittsburgh, he appears at the opening of the Schenley Plaza Carousel, meeting and greeting with fans.